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The Mental Filter
Me: Video & Art Direction
With: Basak Ozkeskin, Tamara Kjurikj, Mirtha Helguero Delboy
Instagram is where we share, connect and build influence. But what if the influence changes its course? Filters started as a fun game but eventually blurred our vision of self-image.
Young people, in particular, are prone to compare themselves with their filtered versions and perceive what they see in the mirror as flawed. We want to encourage people to switch off their mental filters and embrace their true selves.
To do so, let’s mark all the altered images on Instagram as sensitive content and use the very source of the problem to raise awareness about Selfie Dysmorphia.
So that we can build a more positive influence and help people to see themselves clearly.
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